“Find a job you love and you will never work a day in your life” they say.

I love Graphic Design and Art Direction, so for almost 20 years, you could say I haven’t gone to “work.” I love the process of designing graphics in all forms that communicate with people, for all my clients.

I cut my teeth working for the demanding blue-chip clients of a large print company. There, I built my skills in design working across diverse industries. I learnt the need to develop ideas quickly, with budgets in mind I gained insight into the limitations and possibilities available through the craft of print.

From this solid foundation, I worked for some of the leading agencies in Australia and in London. I honed my skills in all facets and levels of design – developing concepts, designing packaging, preparing finished art and developing digital solutions – for some of the biggest and premium brands in the world.

My understanding of print and digital, together with my ability to work from concept to delivery of finished print or media is a unique skill that clients appreciate. You deal with one contact to manage your graphic design jobs, from start to finish.

While much has changed in the 20 years that I have been in the design industry, my philosophy has remained constant:

Simplicity will stand out. Complexity will get lost in the crowd.

The design process I take my clients through creates solutions that clients love, consumers connect with and delivers the desired actions. Through my design, I can help your business, product or brand benefit through raised awareness, being remembered, getting clicked-on or picked-up and purchased.

If you would like to discuss a project, potential freelance work or collaborations, please contact me. I’d love to hear from you.